CPRA Privacy

California Privacy Rights Act Notice to California Residents

Last Updated: January 10, 2024

The California Privacy Rights Act (“CPRA”) grants residents of the State of California (“consumers”) and households located in California certain rights regarding their Personal Information. This Notice (the “CPRA Notice”) applies to the Personal Information of consumers and/or households that is collected and/or processed (online and/or off-line) by or on behalf of Brooklyn Bedding, LLC, its affiliates and subsidiaries (collectively, “we,” “us,” or “our”) and supplements our Privacy Policy . All capitalized terms herein have the meanings given in the CPRA or the Privacy Policy. We address Personal Information associated with our employees and job applicants separately. In the event of any conflict between this CPRA Notice and terms in the Privacy Policy, the provision that is more protective of your Personal Information shall control to the extent of such conflict.

If you have any questions about this CPRA Notice or whether any of the following rights apply to you, please contact us at [insert link]. If you are located outside of the State of California, this CPRA Notice does not apply to you, and you should refer to our Privacy Policy.


    I.        The Personal Information We Collect, Why We Collect it, and How Long We Keep it


We may collect the categories of Personal Information listed in the tables below for the specific business purposes listed next to them.

We determine the retention periods of each category of Personal Information based on the following criteria:

• The purposes for which we processes the Personal Information (we need to retain the data as long as necessary to complete such purposes); and

• Tax, legal and regulatory obligations and requirements (laws or regulation may set, or recommend, a minimum period for retention of your Personal Information).


Personal Information Category

Business Purpose

Identifiers, such as your full name, mailing address, telephone numbers, email address, online identifier, IP address

  • Provide the Websites, Services and Products, respond to inquiries, solicit your feedback and inform you about our Products and Services
  • Provide newsletters and send email alerts (including marketing emails)
  • Administer and maintain our operations, including for safety purposes
  • Comply with applicable laws and regulations
  • Respond to law enforcement requests and as required by applicable law or court order
  • For order processing and fulfillment
  • For analytics purposes
  • To investigate and to manage enquiries, disputes and legal proceedings
  • To evaluate or consummate a merger, acquisition, financing, reorganization, bankruptcy, receivership, sale of company assets, or similar corporate event, in which your Personal Information will be part of the transferred assets

Geolocation data (through your IP address)


  • Same as above

Commercial information, including records of Products or Services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies

  • Same as above

Information you share during communications and interactions with us, such as the content of email messages, chat sessions and their transcripts, text messages, and phone calls.

  • Same as above

Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with an internet website application, or advertisement

  • Same as above

Inferences drawn from any of the above-mentioned information to create a profile about a consumer reflecting the consumer’s preferences and characteristics

  • Same as above

Product specific information, including height, weight, body shape match, age bracket, gender, sleeping preferences and sleeping pains/allergies.

  • Same as above

We do not collect any sensitive personal information.


    II.        How We Obtain Your Personal Information


We receive your Personal Information directly from you, as well as from the following categories of sources:

• Directly from you;

• Internet or other electronic network activity;

• Advertising networks;

• Third-party service providers; and

• Third-party analytics services.



  III.        What Kind of Personal Information We Disclose to and Sell to/Share with Others


We may disclose the following categories of Personal Information to the following categories of service providers and/or contractors for the business purposes set forth above.





Personal Information Category

Category of Service Provider/Contractor

  • Identifiers
  • Geolocation data (through your IP address)
  • Commercial information
  • Information you share during communications and interactions with us
  • Internet or other electronic network activity information
  • Inferences
  • Product specific information


  • Third-party contractors and service providers that provide services to us in the operation of our business and assistance with the Websites, Services and the Products (e.g., technical support providers, IT and cloud hosting companies, payment processing and financing providers, transactions reporting providers, customer relationship management, email marketing providers, advertising service providers, analytics providers, shipping and distribution, name and address verification providers, marketing and order fulfillment, email distribution, market research, fraud detection and prevention, promotions management, and providers of administrative services)
  • All categories of Personal Information mentioned above
  • Our parent companies, subsidiaries, affiliates and/or other companies under common control with us.














We may sell and share the following categories of Personal Information to the following categories of third parties for the purposes set forth below.

Personal Information Category

Category of Third Parties to Whom Personal Information is Sold or Shared with

Purpose(s) for Selling or  Sharing

  • Identifiers (IP address)
  • Geolocation data (through your IP address)
  • Commercial information
  • Internet or other electronic network activity information
  • Third-party website analytics and digital advertising service providers
  • To enhance the performance and functionality of the Websites and the Services;
  • To personalize your experience with the Websites and the Services, understand how you use the Websites and the Services, maintain a persistent session, and improve and further develop the Websites and the Services;
  • To serve targeted and other advertising, and provide custom experiences, across other sites, apps, online services, digital properties and devices, measure how the ads perform, and for analytics purposes.


IV. Your Rights and Choices


The CPRA provides consumers and households with specific rights regarding their Personal Information. We will usually be the business processing your Personal Information. If we are acting as a service provider or contractor on behalf of another business, please contact the business that collected your Personal Information in the first instance to address your rights with respect to such data.


a) Right to Know About Your Personal Information


You have the right to request that we disclose the following kinds of information to you about our collection, disclosure, sale, sharing, and use of your Personal Information:


    • The categories of Personal Information we have collected about you, the categories of sources from which the Personal Information is collected, the business or commercial purposes for collecting, selling or sharing Personal Information, and the categories of third parties to whom we disclose Personal Information.


    • The specific pieces of Personal Information we have collected about you.


    • The categories of Personal Information we have sold or shared about you and the categories of third parties to whom the Personal Information was sold or shared, by category or categories of Personal Information for each third party to whom the Personal Information was sold or shared.


    • The categories of Personal Information we disclosed about you for a business purpose and the categories of persons to whom it was disclosed for a business purpose.



b) Right to Request Deletion


You have the right to request deletion of your Personal Information. We will honor such request but might not be able to fulfill your request if we (or our service providers) are required to retain your Personal Information. Examples of such exceptions are:

o Completing a transaction or performing a contract we have with you;

o Helping to ensure security and integrity to the extent the use of Personal Information is reasonably necessary and proportionate for such purposes;

o Debugging to identify and repair errors that impair existing intended functionality;

o Complying with applicable law or a legal obligation, or to exercise rights under the law (e.g., the right to free speech); or

o Using your Personal Information internally to improve our Websites, Services and Products.


c) Right to Request Correction


You have the right to request that we correct inaccurate Personal Information that we maintain about you. We will honor such request but might not be able to fulfill your request if it is impossible to do so or would involve disproportionate effort, or if we have a good-faith, reasonable, and documented belief that a request to correct is fraudulent or abusive.


d) Right to Opt-Out of the Sale and/or Sharing of Personal Information.


You have the right to opt-out of the sale and/or sharing of your Personal Information. We do not sell your personal information for monetary consideration. However, we do use cookies for targeted advertising purposes. The collection of data through certain cookies for our targeting advertising purposes may be considered a “sale” and is considered “sharing” under the CPRA. To opt-out of having your information sold and shared with third-party website analytics and digital advertising service providers for this purpose, click our “Do Not Sell or Share My Personal Information” link in the footer of the website. We do not knowingly sell/share the Personal Information of children under the age of 16.


e) Right to Limit the Use and Disclosure of Sensitive Personal Information


You have the right to limit certain ways in which a business uses and discloses sensitive Personal Information. Please note, however, that we do not collect sensitive personal information.


f) Right to Designate an Authorized Agent


You have the right to submit a request through the use of an authorized agent If you choose to do so, we may require that you (i) provide the authorized agent written permission to act on your behalf, and (ii) verify their identity directly with us. We may deny a request from an authorized agent that does not submit proof of authorization.


g) Right to Non-Discrimination


We will not discriminate against you for exercising any of your CPRA rights. We will not (i) deny you Products or Services, (ii) charge you different prices or rates for Products or Services, including through granting discounts or other benefits, or imposing penalties, (iii) provide you a different level or quality of Products or Services, and (iv) suggest that you may receive a different price or rate for Products or Services or a different level or quality of Products or Services.


V. Exercising Your Privacy Rights


a) Rights to Know, to Request Deletion, and to Request Correction of Personal Information

To exercise these rights, please submit a verifiable consumer request to us entitled “California Privacy Request,” by using the following methods:

• Call us at: 866-403-6615;

• Email us at: support@bearmattress.com; or

• Visit the following Internet Web page link https://www.bearmattress.com/


What we need to know to fulfill your request


The verifiable consumer request must: (i) provide sufficient information that allows us to reasonably verify you are the person about whom we collected Personal Information or an authorized representative; and (ii) describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it. We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm the Personal Information related to you. Making a verifiable consumer request does not require you to create an account with us.


How you will hear back from us


We will confirm receipt of a verifiable consumer request within then (10) business days of its receipt. We will endeavor to respond to a verifiable consumer request within forty-five (45) calendar days of its receipt. If we require more time, we will notify you of the extension and provide an explanation of the reason for the extension in writing, and we will provide you with a response no later than ninety (90) calendar days of receipt of the request. If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your Personal Information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.

We may charge a reasonable fee to process or respond to your verifiable consumer requests if they are excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will inform you of the reasons for this decision and provide you with a cost estimate before completing your request.


VI. Other California Privacy Rights


Pursuant to Section 1798.83 of the California Civil Code, residents of California have the right to obtain certain information about the types of Personal Information that companies with whom they have an established business relationship (and that are not otherwise exempt) have shared with third parties for direct marketing purposes during the preceding calendar year, including the names and addresses of those third parties, and examples of the types of services or products marketed by those third parties. In order to submit such a request, please contact us at support@bearmattress.com.


VII. Changes to this CPRA Notice


This CPRA Notice is effective as of the date of the Last Update stated at the top of this CPRA Notice. We may change this CPRA Notice from time to time. By visiting or accessing the Websites or the Services, or otherwise engaging or interacting with us after we make any such changes to this CPRA Notice, you are deemed to have accepted such changes. Please be aware that, to the extent permitted by applicable law, and without prejudice to the foregoing, our use of your Personal Information is governed by the CPRA Notice in current effect. Please refer back to this CPRA Notice on a regular basis.


VIII. How to Contact Us


If you have any questions or comments about this CPRA Notice, the ways in which we collect and use your information, or your choices and rights regarding such use, please do not hesitate to contact us at:

• Email: support@bearmattress.com

• Phone: 844-311-0035

• Mail: 5301 W Bethany Home Rd. Glendale, AZ 85301

Product Pricing Details

We strive to bring you the lowest prices. The strike-through or reference price indicates the Product’s suggested retail price (SRP) and may not have been offered by us or other retailers at that price in the past and may not be offered for sale at that price on any future date. Thus, the strike-through price may not necessarily be the prevailing market price, regular retail price, or former price of a Product. In addition, Products may be offered by us or other retailers at the same or lower prices during future promotional events beginning on or after the last day of any advertised promotion. See Details